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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 3	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 4	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q51-Q56):

NEW QUESTION # 51
The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

A. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
B. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
C. Use Roles & Permissions to set modify and delete permissions for key data extensions.

Answer: C

Explanation:
To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles & Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions. By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.

NEW QUESTION # 52
A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.
What should the associate utilize?

A. Purchase a list
B. Target current employees
C. Utilize web signups

Answer: C

Explanation:
To acquire new email subscribers for the company's new line of next-generation footwear, the associate should utilize web signups. This method involves creating a signup form on the company's website where visitors can enter their email addresses to subscribe to updates, promotions, and more. Web signups are an effective way to grow the email list organically, ensuring that the subscribers are genuinely interested in the company's products. This approach is also compliant with email marketing best practices and regulations, such as GDPR and CAN-SPAM, which require explicit consent from subscribers.

NEW QUESTION # 53
The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.
The ROI is being calculated using metrics stored on custom data extensions.
Which functionality should be used?

A. Tracking Reports
B. Journey Analytics Dashboard
C. Intelligence Reports

Answer: C

Explanation:
Intelligence Reports (formerly known as Datorama Reports) are designed for advanced analytics within Salesforce Marketing Cloud. This tool is ideal for calculating ROI across campaigns, as it can integrate data from custom data extensions and provides robust reporting capabilities, including custom metrics and performance analysis.
* Why Intelligence Reports Are Ideal for ROI: They offer detailed and customizable reporting capabilities, which are essential for calculating metrics like ROI that require data from multiple sources.
* Salesforce Documentation Reference: See the Intelligence Reports Overview for details on setting up and using Intelligence Reports.

NEW QUESTION # 54
Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.
Which marketing metric should the associate present to the head of sales?

A. Impressions
B. Clicks
C. Conversions

Answer: C

Explanation:
To demonstrate the effectiveness of an email marketing campaign in generating new sales leads, the most relevant metric to present to the head of sales is conversions. Conversions refer to the actions that email recipients take as a direct result of the campaign that align with predefined goals, such as filling out a contact form, signing up for a webinar, or making a purchase. This metric directly correlates email engagement with the desired outcome of acquiring new sales leads, providing a tangible measure of the campaign's impact on business objectives.
Focusing on conversions allows the marketing team to quantify the effectiveness of the email campaign in driving meaningful actions that contribute to the sales pipeline.
References: Best practices in email marketing and analytics emphasize the importance of tracking conversions as a key performance indicator for assessing the direct impact of marketing efforts on lead generation and sales outcomes.

NEW QUESTION # 55
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
B. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe
C. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe

Answer: C

Explanation:
In Salesforce Marketing Cloud Engagement, there are several mechanisms through which a subscriber can opt-out or unsubscribe from receiving communications, ensuring that communications are aligned with their preferences and needs. The options include:
Global Unsubscribe: When a subscriber chooses to globally unsubscribe, they are opting out of all communications from the organization across all channels within Marketing Cloud. This is a comprehensive opt-out option that affects all marketing lists and data extensions associated with the subscriber.
Universal Unsubscribe: Similar to the global unsubscribe, a universal unsubscribe impacts the subscriber's status across multiple channels and lists, ensuring they do not receive unwanted communications from the organization.
Data Extension Unsubscribe: This option allows subscribers to unsubscribe from specific communications tied to a particular data extension without affecting their subscription status in other lists or data extensions. This granularity enables subscribers to tailor their communication preferences more precisely.
These unsubscribe options are part of Salesforce Marketing Cloud's commitment to respecting subscriber preferences and adhering to best practices in email marketing and communications.

NEW QUESTION # 56
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